Nusret Gökçe is nicknamed by salt bae he is a Turkish chef, he is well known by sparkling salt on his miraculous food, salt bae is the internet’s sexiest butcher. With his left hand he grabbed a $130 ribeye by its bone, and with his right, sliced off the medium-rare meat in a single swipe. He cut the steak into strips, his hips moving in rhythm with his knife. Then, the moment everyone had been waiting for — he sent a flourish of salt cascading from the palm of his hand, down the length of his arm and onto the perfectly seared steak. Nusret Gokce’s rise to Salt Bae stardom began on January 7, 2017, the day he posted a 36-second video to Instagram titled, “Ottoman Steak.” In the clip, Gokce performs his signature moves, slicing a bone-in steak and ending with his patented sprinkling of salt. According to Bustle, within moments, the Twitter universe discovered the video and ran with it. The next day, Bruno Mars tweeted a picture of Salt Bae with the caption “Annndddd I’m out,” and a meme was born. Within 48 hours, the post had 2.4 million views. To date, the post has 16,154,893 views. Gokce grew up the son of a miner with four siblings. At 13, he began working long hours as an apprentice to a local butcher. He spent the next decade working at Turkish steakhouses. The internet fame struck. Barely a year after that day in January, Gokce now has 13 restaurants around the world, from Abu Dhabi to Miami, and over 600 employees. The names of those who have eaten at his restaurants read like a who’s who of pop culture: from Drake and DJ Khaled to Odell Beckham Jr. and P Diddy. He has been featured in dozens of articles, fawned over on late night television, and in Melbourne, Australia, there is even a mural of him — Gokce is pictured, frozen mid-salt, in his cobra-style pose.
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